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Career moves · 231,145 postings · 163 markets · 2026-07-16
Search the role you're in. We count what employers ask for across 231,145 active postings, then show you the markets one step away: how big each one is, and exactly which skills you'd need to add.
Markets sit close together when employers on both sides ask for the same skills, measured across 350 normalized skills. This is not a record of people moving between them. That would need career histories we don't have. A close market also isn't automatically a good move. Skills counted are the ones postings list explicitly, so every figure is a floor.
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109 open jobs·94 employers
These are the 10 careers with the highest skill overlap with SEO Specialist. Bigger circles mean more openings; careers closer to the center require fewer new skills.
Among nearby careers, Account Manager has the most openings (994), while Marketing Manager requires the fewest new skills.
How much each market's required skills differ from your
current role.
Larger circles = more open jobs, from 109 to 994 here.
TapSelect a market to put it at the center.
from SEO Specialist
Strong match
Close
The closest move to SEO Specialist we can see.
393
openings in Marketing Manager
6
skills you already have
6
skills to learn
1
skills to strengthen
digital marketing
53%35%
seo
100%19%
google analytics
26%12%
content creation
7%12%
conversion optimization
14%9%
content strategy
16%8%
This market has 3.6x more postings than yours.
1 · Learn
campaign management
Asked for in 38% of Marketing Manager postings, and 5 other new skills.
2 · Strengthen
content creation
7% of SEO Specialist postings ask for it, against 12% of Marketing Manager.
3 · Look at the work
393 Marketing Manager postings
Observed active in this snapshot.
109 SEO Specialist postings · 393 Marketing Manager postings · 350 normalized skills · snapshot 2026-07-16
What is this based on?
231,145 live job postings from 28,870 employers across 163 markets, captured 2026-07-16. Skills come from each posting's stated requirements.
How is distance calculated?
Each market becomes a profile of the skills its postings request, and markets are compared by how much those profiles overlap (an IDF-weighted cosine similarity, so skills that appear in almost every role count for less). The closest markets sit nearest the center, grouped into five bands from Very close to Different field.
What do the skill lists mean?
Shared skills are the ones both roles commonly ask for. Skills to learn are the ones the target market asks for that your current role doesn't, ranked by how much more often they come up.
What isn't included?
Years of experience, seniority, salary, portfolio or certification requirements, or how competitive a role is to land. Skill overlap is one axis of a move, not the whole picture.
Read how graphic and product design split into two markets →