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Career moves · 231,145 postings · 163 markets · 2026-07-16

Where can your career go next?

Search the role you're in. We count what employers ask for across 231,145 active postings, then show you the markets one step away: how big each one is, and exactly which skills you'd need to add.

What this is and isn't

Markets sit close together when employers on both sides ask for the same skills, measured across 350 normalized skills. This is not a record of people moving between them. That would need career histories we don't have. A close market also isn't automatically a good move. Skills counted are the ones postings list explicitly, so every figure is a floor.

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SEO Specialist

109 open jobs·94 employers

10 markets are one step away

These are the 10 careers with the highest skill overlap with SEO Specialist. Bigger circles mean more openings; careers closer to the center require fewer new skills.

Among nearby careers, Account Manager has the most openings (994), while Marketing Manager requires the fewest new skills.

#1 closest · Marketing Manager · 393 openings · Close#2 closest · Social Media Manager · 251 openings · Moderate change#3 closest · Client Success Manager · 113 openings · Major change#4 closest · Account Director · 145 openings · Major change#5 closest · Product Marketing Manager · 429 openings · Major change#6 closest · Sales Manager · 395 openings · Major change#7 closest · Executive Director · 173 openings · Major change#8 closest · Business Analyst · 436 openings · Major change#9 closest · Account Manager · 994 openings · Major change#10 closest · Graphic Designer · 331 openings · Major change

Skill transition

How much each market's required skills differ from your
current role.

  • Close1
  • Moderate change1
  • Major change8

Larger circles = more open jobs, from 109 to 994 here.

Tap a market to put it at the center.

The 10 markets closest to SEO Specialist, ranked by how much their skills overlap with your current role. Distance from the center shows how different the required skills are, closer is a smaller change. Color is the transition band; circle size is open jobs.

  • Marketing Manager

    from SEO Specialist

    Strong match

    Close

    The closest move to SEO Specialist we can see.

    393

    openings in Marketing Manager

    6

    skills you already have

    6

    skills to learn

    1

    skills to strengthen

    You already have

    SEO SpecialistMarketing Managershare of postings

    digital marketing

    53%35%

    seo

    100%19%

    google analytics

    26%12%

    content creation

    7%12%

    conversion optimization

    14%9%

    content strategy

    16%8%

    You'll need to learn

    • campaign managementasked for in 38% of Marketing Manager postings
    • marketing automationasked for in 22% of Marketing Manager postings
    • social mediaasked for in 25% of Marketing Manager postings
    • go-to-marketasked for in 22% of Marketing Manager postings
    • product marketingasked for in 19% of Marketing Manager postings
    • email marketingasked for in 17% of Marketing Manager postings

    Strengthen what you have

    • content creation7% → 12%

    How much work is out there

    SEO Specialist
    109
    Marketing Manager
    393

    This market has 3.6x more postings than yours.

    What to do next

    1. 1 · Learn

      campaign management

      Asked for in 38% of Marketing Manager postings, and 5 other new skills.

    2. 2 · Strengthen

      content creation

      7% of SEO Specialist postings ask for it, against 12% of Marketing Manager.

    3. 3 · Look at the work

      393 Marketing Manager postings

      Observed active in this snapshot.

    109 SEO Specialist postings · 393 Marketing Manager postings · 350 normalized skills · snapshot 2026-07-16

Methodology

What is this based on?

231,145 live job postings from 28,870 employers across 163 markets, captured 2026-07-16. Skills come from each posting's stated requirements.

How is distance calculated?

Each market becomes a profile of the skills its postings request, and markets are compared by how much those profiles overlap (an IDF-weighted cosine similarity, so skills that appear in almost every role count for less). The closest markets sit nearest the center, grouped into five bands from Very close to Different field.

What do the skill lists mean?

Shared skills are the ones both roles commonly ask for. Skills to learn are the ones the target market asks for that your current role doesn't, ranked by how much more often they come up.

What isn't included?

Years of experience, seniority, salary, portfolio or certification requirements, or how competitive a role is to land. Skill overlap is one axis of a move, not the whole picture.

Read how graphic and product design split into two markets →